Their
newest product, Tableya, is a traditional Filipino hot chocolate drink and
means “tablet.” They source cacao beans in a town called Davao, and they
started noticing a malnutrition problem at a nearby elementary school, so they
brainstormed a way to help.
The PTA of
the elementary school creates these tablets from the cacao beans and sells them
to Shawn Askinosie for $1. Shawn sells in the US for $10. The $9 profit is ALL
given to Convoy of Hope, a local non-profit that focuses on feeding initiatives
and disaster relief all over the world—including the Philippines, which funds
the food program at the elementary school.
So the parents have a “stake in the
outcome” of their child’s health, and the program is dependent on the sales of
product instead of donations. There are over 500 students at this elementary
school, and they are measuring the students overall health to see the success
of the program.
I am just so excited for this
brilliant idea that is win, win for everyone! I am pretty sure that many people
in my life are going to this in their stockings this year for Christmas! Who
doesn’t love yummy hot chocolate that helps give Filipino children the
nutrition they need to survive?!
-Beth