A Weekend of Southern Hospitality

Last weekend, I had a miniature adventure to Nashville, Tn. crossing another item off my "Train Ride Across America" bucket list. I attended the PRSSA (Public Relations Student Society of America) Regional Conference hosted by Belmont University. The theme of the weekend was "Southern Hospitality," and it was a weekend filled with "Southern Hospitality."

It was such a great trip because I got to see a new city, learn from professionals and visit it with my Aunt Pam, who is a PR professor at Belmont University. I met some of her students and colleagues while networking with fabulous PR people from all over the Midwest.

I drove to Nashville with one other girl in my Chapter, Katie Brady. We had a great road trip filled with ghetto rest stops, winding county roads and rickety old bridges. Eight-hour drives are the best way to get to know someone new.

There were over 100 students, who got to hear from top-notch professionals like Julie Davis of Cracker Barrell, Tressa Robbins of Burrelles-Luce, Gary McCormick of HGTV, Ashley Capps of AC Entertainment and Bonnaroo, Brandi Boatner of IBM, and more. I learned valuable information about public relations strategies and finding that first job.

Belmont did a great job hosting the event too. Everything had a Southern flare, even down to mason jars to hold our drinks at dinnertime.

Nashville was such a fun city to visit as well. Everyone was so nice, and I got to check out some fun little shops at the village. (more coffee reviews to come!) I always love experiences like this where I get to meet new people, reunite with old friends and learn more about my profession.

I am such a nerd.

Stay tuned for more reviews of all the little shops I visited!

-Coffeegirl

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Springfield's First Food Day Celebration

This Saturday, the Springfield community came together to celebrate National Food Day for the first time.  It was $2 to get in and all the proceeds went to Ozarks Food Harvest. It was the perfect match for fundraising and fun!

I volunteered with the beau's pre-professional society and happened to be paired with some PRSSA members too. We had fun selling Smart chicken sandwiches and Quinoa salad from Momma Jean's. 

The Wilhoit Plaza was a great place for an outdoor event downtown! And the weather was beautiful, even in the middle of October.

I absolutely adored chatting with those girls. That is why I love volunteering. You never know who you will meet. 

Every moment is a moment for networking!

And Ozarks Food Harvest is such a good cause! I interned their the summer before last, and I just keep coming back because they are such a great community organization!

Do you have a place you always volunteer at?

-Beth

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Social Media for PRSSA Chapters-- Lauren K Gray

In public relations, we know that social media is one of the top tools for PR today. With that, PRSSA National has many social media platforms to communicate with members around the country and out of the country!

Social media pages for Chapters are very beneficial. My Chapter, the Western Carolina University Chapter @WCUPRSSA, uses Twitter, Facebook, blogging and LinkedIn to post industry news, Chapters news, National news and other updates as they surface.

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Our Chapter also uses the Facebook page for events and discussions. We post job and internship opportunities at least once a week, which is beneficial for our members who could be searching for jobs and internships. Events on Facebook are useful because members get a reminder of the upcoming event and they can RSVP to the event and get more details about the event.

Twitter seems to be a PRSSA favorite lately! @PRSSANational posts job and internship opportunities as they arrive on the PRSSA Internship Center. For your Chapter, you can tweet individuals to remind them of meetings, thank people for coming to meetings and more. I think Twitter is more personal than just a mass message on Facebook. It’s very useful! A lot of Chapters retweet @PRSSANational posts and posts by other Chapters. 2010-2011 PRSSA President Nick Lucido even created a list of Chapters on Twitter: http://twitter.com/nicklucido/prssa-chapters.

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Twitter and Facebook are also great ways to communicate with other Chapters. I know our Chapter has gotten a few ideas from other Chapters for events and meeting topics, we are all here to help each other!

A lot of Chapters also have a blog or a website to talk about industry news and PRSSA topics. For example, the WCU PRSSA Chapter has our blog http://wcuprssa.wordpress.com where members can get information about our point system, meeting calendar, blog updates and more. We posted notes from a few different conferences our members attended and more.

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I think it’s important for Chapters to use social media to communicate with members because while email is very important, emails rack up quickly and are easily overlooked. College students are on their social media sites every single day. Does that mean they will check the Facebook and Twitter pages? No, but it is another method of communication for reaching more people.

As the 2011-2012 PRSSA National Vice President of Public Relations, I will communicate to members through our social media channels, the bi-weekly update and the PRSSA President phone and email tree. It’s very important to check these channels for PRSSA news and updates! Here are our links to our social media sites:

PRSSA National Facebook Fan Page

PRSSA National LinkedIn 

PRSSA National’s YouTube channel

PRSSA National Facebook Group

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           Something new we will be doing will be adding videos to the YouTube channel from the National Committee members! We will add introduction videos to tell you more about us and our initiatives. I will also ask Chapters to submit Chapter news via video so we can upload Chapter news to our YouTube channel as well! We want to utilize all our social media channels to their fullest potential.

            If you have any questions about starting social media for your Chapter or social media for PRSSA as a whole, please feel free to reach out to me! Tweet me on Twitter @laurenkgray or email me at laurenkgray2@gmail.com.

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4 PR Tips from Andrea Harp

Through PRSSA, I recently job shadowed Andrea Harp, Social Media and Marketing Coordinator at Ozarks Community Hospital. It was a fun experience. I was so thankful that Andrea took time out of her busy schedule to let me get to know her better and learn more about PR in the real world.

I thought I would share with you 4 of my favorite tips she gave me:

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1. Never Underestimate the Power of Tagging:
Andrea manages the blog, and she said that since OCH started using social media, they now come up before Cox Hospital (a super large hospital in Springfield) in the Google search engine. She said to tag every blog post well because it truly increases your SEO (Search Engine Optimization) and therefore your online presence and traffic.

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2. Introduce Yourself to Your Co-workers as a New Employee:
As a PR professional, it is important to get to know your co-workers in all departments right away. Don't be afraid to go around and introduce yourself. To quote Andrea, "everybody poops", so don't let titles intimidate you. Knowing your co-workers on a personal level helps you professionally especially if you need their cooperation to generate social media content like for a blog.

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3. Be Aware of Rules in Your Industry:
Andrea works in a for-profit hospital and health care provider. Because of this, there is a lot of red tape and procedures she must take to follow the law. For example, HIPAA (Health Insurance Portability and Accountability Act) restricts release of patient permission. Everything is confidential. They must not even email about a patient's condition because the lack of security. In order for Andrea to gather patient testimonials, she has to ask for permission in advance, so it is not harassing the patient. Also, they have to be careful that no patients are accidentally photographed when taking pictures. These are some of the rules for the health industry, but every industry has their own set of rules, and it important to know them.

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4. Ask People How They Want to Contribute:
When Andrea came on, she introduced herself to her co-workers asked them if there was a specific way they would like to contribute to social media content. For example, some of the doctors like to write blogs for Andrea, while others are comfortable talking with reporters, and other go on camera for YouTube videos. By getting others in the organizations involved, it gives the community an expert and takes pressure off you.

I had a fabulous time chatting with Andrea and her boss Carrie. Everyone at OCH was so friendly. I highly recommending shadowing someone with a job your would like to have one day. For me, it only solidified my passion for PR and social media!

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Reflecting on PRSSA National Assembly 2011

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Last week was a blur. Coming back from Seattle had me hitting the ground running leaving little time for blogging, which makes me sad because I have so many exciting things to share with you lovely people. :)

First of all, I was absolutely honored to represent my Missouri State Chapter at PRSSA National Assembly 2011 in Seattle, WA. As you all probably know, I was a bit apprehensive going to a National PRSSA event for the first time on my own with no context for the event, riding in an airplane for the first time on my own, and being with some of the top PR students in the nation.

All of my fears and worries were unneeded. I had a fabulous time as you can tell by all my photos. I want to really share and process this amazing opportunity with you all. Bear with me as I still am experiencing jet lag and sleep deprivation.

I do not know how to describe the instant connection I seemed to make with people there. Making friends seemed effortless. We all had many things in common: we are passionate about PR, love PRSSA, and want to succeed in our education and careers. And PR people LOVE people!

Friday was incredible. A lot of it was simply talking to other PRSSA members and seeing how they do things differently. I asked everyone "How do you set up your eboard?" "How do you organize your firm?", etc. Often conferences can be so jammed packed with important speakers, it leaves little time to engage with your peers at the conference. This was not the case at National Assembly.

People were oozing at the seams with ideas, and it was contagious to be around such passionate people.

Some ideas I have for my Chapter include:

1. Having a fundraiser expo on campus charging businesses to be there, 
2. Going to more National activities, 
3. Having a social media calendar to give our Chapter a specific voice,
4. Creating committees to support the e-board instead of having specific chairs,
5. Establish lasting connections with our supporting PRSA chapter by possibly having a Professional Advisor.

The one item I took away from the entire experience is being a part of the election process. Watching my peers run for office, voting for them, and then see them become our new National Committee was priceless. I feel comfortable contacting any one of them about my Chapter because I established a personal relationship with many of them at Assembly.

As great as Seattle was, coming back to Springfield was harder than I anticipated. This past week it is almost as if I have experienced reverse culture shock. After being surrounded by such passionate PR people, it is difficult to come back to a diverse group of people and try to explain my experience and my ideas. Everyone has a listening ear, but some experiences have no words to describe them.

And jet lag doesn't help. :)

But I am feeling more like myself again, and ready to tackle the end of the semester!

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Sleepless in Seattle Literally

Wow,

this Seattle trip has truly been an adventure with little sleep.

I thought I would share as overview of my trip with you guys, 

and I will share more details of what I learned later this week.

To start off with, I successfully rode in an air plane alone for the first time.

It was scary,

but I am awesome. ;)

I had a great time with my roommate, Veronica, from Austin, Texas at St. Edward's University, and we hung out with her Texas friends and their roommates as well.

Friday started with a open forum with different Chapters.

I gained so much from this time just asking how other people do their PRSSA Chapters. I even got an very viable solution to a problem in our Chapter from a National Committee member.

Then we had some leadership sessions.

I especially appreciated the session on how Chapters can get involved at the National level.

That afternoon was free.

It was filled with exploring Pike Place Market, eating good food, and of course going to the wrong Starbucks.

That night we had a networking function with Edelman, a large PR firm.

Later, we went to dinner at the Fox Sports Bar

and went to bed early.

Saturday was all about National Assembly.

We started at 7: 45 am and ended at 5: 30 pm with only an hour break for lunch.

It definitely hailed over lunch.

It was all worth it to vote the 2011-2012 PRSSA National Committee:

That night I visited some coffee shops with Robbie and Katie, my youth minister and his wife at my church back home. It was so good to see them and drink coffee other than Starbucks.

The morning involved a speaker from Microsoft, Frank X. Shaw, Corporate Vice President, Corporate Communications, saying good bye to last year's National Committee, and getting pumped for National Conference in Orlando, Florida.

I am so excited about National Conference this year,

and I hope to convince other people in my chapter to be as well!

It was a great weekend.

It was incredibly refreshing to be surrounded by people as passionate as PR and school as I am.

I will not easily forget all the wonderful people I met in Seattle,

and I can't wait to get to know them more this year.

I loved my adventure in Seattle!!!

I will definitely be catching up on my sleep for a while...

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The Original Starbucks #AprilFools

I am a very festive person.

I love holidays.

However, I hate April Fools Day.

Growing up my mom and sister always liked to prey on my dad's and my gullibility. It was always a source of conflict in our family. Looking back, I often overreacted to my sister's antics, but I am still not fond of April Fool's Day.

This year, I figured being in Seattle would secure me from any April Fool's jokes.

Who was I kidding?

No distance is too far for my sister.

This year she convinced our family that she had torn a hamstring at a pivotal track race and had to pull out. It was a brilliant devious joke because it was believable and incredibly scary for my family thinking she could be done with track and lose her scholarship next year.

I also managed to April Fool's myself.

A big group of us at PRSSA National Assembly definitely went to a Starbucks thinking it was the original Starbucks, and it was not. We took such touristy photos that must have made us look crazy.

When we found out, we all felt like idiots,

but I thought I would share photos anyway:

I had a coffee made on the Clover, which was actually yummy, and Veronica and I plan to visit the REAL original Starbucks tomorrow morning. Also, my coffee shops I visited tonight made up for that mistake.

I will share more about my coffee adventures and PR tips from Seattle later!

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PRSSA Day 2011: Social Media

PRSSA Day was on Friday.

It was a HUGE success!

It essentially is a student planned PR conference at MSU.

We had key note speakers like Ryan Knapp & Tressa Robbins, social media panel, & networking.

This year's theme was Social Media.

Yeah!

Not to mention GREAT FOOD!

And only for $12! 

(Well, $15 for me because I registered late.)

Here is a picture of our awesome executive board who made it all happen this year.

Sara McClendon, Sara Gwin, Lindsay Van Quaethem, and Daniel Ortega

I will share what I learned in more detail soon!

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Seattle Adventure in Store

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I have some exciting news:

I am going to SEATTLE!!!

This year, PRSSA (Public Relations Student Society of America) is having their National Assembly in Seattle,  WA.

I am honored to represent my Missouri State chapter as a delegate, this year.

I am so thrilled to have the chance to visit such a coffee saturated place and hang out with lots of PR nerds, like me. :)

I will also get to visit some dear friends Katie & Robbie Britt.

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I will see this view in 12 days!

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